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Stay Top of Mind or Lose Customers: Essential Strategies to Combat Churn and Ensure Growth
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Stay Top of Mind or Lose Customers: Essential Strategies to Combat Churn and Ensure Growth

Staying top of mind in an information-saturated world is a significant challenge for businesses aiming to reduce customer churn and maintain a steady stream of new clients. Customer churn, the rate at which customers stop doing business with an entity, can be a costly issue. According to CallMiner’s 2020 Churn Index, it costs U.S. providers $168 billion per year. Addressing churn requires a multifaceted approach that often includes simple but critical tactics, such as ensuring your brand stays top of mind amidst the constant barrage of new information and options available to consumers. The Importance of Being Top of Mind ...
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Are Short-Form Videos Here for the Long-Term?

In today’s dynamic digital marketing landscape, short-form video content has emerged as a game-changer. We’ve all witnessed how platforms like TikTok, Instagram Reels, and YouTube Shorts have revolutionized brand-audience interactions. “Instagram was the most downloaded app of 2023 with 696 million downloads. TikTok, which was the most downloaded the three previous years, had 654 million downloads.” Understanding the Popularity The popularity of short-form video content is largely driven by changing consumer preferences. Modern consumers, especially the younger demographic, favor quick, engaging content that fits their fast-paced lifestyle. A recent surveyrevealed that 56% of U.S. consumers made a purchase influenced by a TikTok ad, highlighting the ...
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Restaurant Branding in a Digital World

Today it feels like the whole world is online. The town square is not a place you can walk to but exist on our phones scattered across a plethora of social media channels. To stay unified in this new digital landscape you need a stronger brand than ever before to guide your online presence. It’s no longer just about curb appeal where a nice sign or a beautiful façade will get you noticed. Today it’s more about how you appear in someone’s feed or how people interact with your brand online.   We’re living in the age of the influencers, and nothing ...
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Crafting a Brand Experience

The development of a strong brand is crucial in the success of your business. While we may focus heavily on the visual aspects of a brand such as its logo that’s merely the tip of the iceberg. Think of your logo as an arrowhead, it may be the point of contact but without a shaft, bow, and someone to draw the string, you won’t hit your target. How your brand then translates into your website should also be more than just the aesthetics alone. You should be aiming to craft a unique brand experience for your customers. Whether you’re building a ...