Restaurant Branding in a Digital World

Today it feels like the whole world is online. The town square is not a place you can walk to but exist on our phones scattered across a plethora of social media channels. To stay unified in this new digital landscape you need a stronger brand than ever before to guide your online presence. It’s no longer just about curb appeal where a nice sign or a beautiful façade will get you noticed. Today it’s more about how you appear in someone’s feed or how people interact with your brand online.   We’re living in the age of the influencers, and nothing ...

Crafting a Brand Experience

The development of a strong brand is crucial in the success of your business. While we may focus heavily on the visual aspects of a brand such as its logo that’s merely the tip of the iceberg. Think of your logo as an arrowhead, it may be the point of contact but without a shaft, bow, and someone to draw the string, you won’t hit your target. How your brand then translates into your website should also be more than just the aesthetics alone. You should be aiming to craft a unique brand experience for your customers. Whether you’re building a ...
iconic or trendy

Should your brand be iconic or trendy? Can there be a balance?

We all want to craft an icon brand that will survive the test of time but as the world around us evolves we’re also tempted to hope on new trends. Is it possible to explore fads while maintaining a coherent brand identity? A truly timeless brand emphasizes its core values and essence of the brand, building a strong and enduring identity. It creates trust with its consumers and unites them in their shared values. A brand that is built to capitalize on fleeting trends will be short-lived and share the same fate as those fads. Trends can and have helped ...

AI and the Evolving Creative Landscape

As AI grows more integrated with the creative tools we use on a daily basis it’s becoming harder to brush it off as a trend. While some are quick to think this is just a bubble and advancements will eventually stall; it’s dangerous to simply ignore AI’s impact on your creative workflow. As creative professionals it’s always a good idea to consider new tools and how they may help us or hurt us in the future so we can adapt and evolve with technology. Whether or not we have a place in this uncertain future will largely depend on the ...